EBay Inc is lowering the fees of U.S. sellers on its site pay for fixed-price items, it is one of the company's boldest moves this year to boost merchandise for sale, an make new buyers and take on competitors.
Total seller's fees will decrease in most cases under eBay's plan to improve the balance between buyers and sellers on the world's largest online auction site, and thereby reduce customer defections to rivals such as Amazon.com Inc.Ebay is trying to increase their customers.
"I'd say this is the most fundamental change we've made, ever, to the marketplace," Lorrie Norrington, president of eBay marketplace operations, told Reuters. "It's a huge shift from where we've been."
Instead of charging sellers to list each item separately, eBay will charge 35 cents to list any number of the same types of fixed-price items. Similar changes will be made in Germany and Britain, eBay's second- and third-largest auction markets.
EBay has been trying to attract more buyers as its main auction site has some slowing growth in recent years. The novelty of online auctions has waned and rivals like Amazon have muscled in on its turf with strong fixed-price offerings.
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